The Mastermind Behind Gelato Messina: How Donato Toce Changed Dessert Culture

How do you take a single gelato shop and turn it into one of Australia’s most iconic dessert brands? In this episode, Paul sits down with Donato Toce, co-owner and head chef of Gelato Messina, to unpack the story of a brand that has redefined gelato, reshaped dessert culture, and become a household name across Australia and beyond. From starting as a teenage dishwasher to building a company with 30+ stores, a dairy farm, and a cult-like following, Donato shares the highs, lows, and hard lessons from the Messina journey. You’ll hear: How Messina went from a single Sydney store to a national (and now global) name Why creativity — from failed flavors to crowd favorites — became central to the brand’s DNA The systems behind keeping consistency and quality across every store How Messina’s own dairy farm and global sourcing keep quality at the highest level The role of visionary partners, relentless drive, and the philosophy of “no plan B” Why Messina is more than gelato — it’s a culture, a brand, and a standard in hospitality This episode gives you a rare look inside the mindset and methods that made Messina what it is today. If you dream of building a brand that lasts, this one is for you. Follow us on Instagram: @paulayyash @hospodojo @gelatomessina